Boštjan Cigan
Dec 30, 2020

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Let me stop at the headline - "Simple product lineup".

Apple hasn't had a simple product lineup since Cook took over. It used to be "regular" and pro user. Now it is all over the place.

Let's see the iPad and iPhone lineup:

- iPad mini

- iPad Air

- iPad

- iPad Pro

- iPhone SE

- iPhone 12 Mini

- iPhone 12

- iPhone 12 Pro

- iPhone 12 Pro Max

- iPhone 12 Pro Max Extra++? :D

Not to mention the different sizes of iPads.

Headphones lineup:

- Airpods

- Airpods Pro

- Airpods Max

- Airpods Max Pro? :D

Laptops lineup:

- Macbook Air

- Macbook Pro 13"

- Macbook Pro 16"

- M1 varieties of the above (this will probably change soon)

I know markets change but this is just too much.

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